Enough is enough. To prove a point, first in a presentation and later that week in a discussion, a car was used when a watch was the subject of interest. “This watch collection is like the Porsche 911; it evolves constantly, but always the original design shines through.” And also this: “I don’t mind that […]

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Welcome to the realm of watch science fiction. This story could also bear the title “2023: A Watch Odyssey” because it will wander into a space that exists only in the creator’s imagination. The world described in this article is a nonexistent realm. It’s a what-if world that eschews plausibility. But since we experience a […]

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I love a good award show. Don’t we all? The red-carpet pizzazz of the Grand Prix d’Horlogerie de Gèneve is the closest our biz gets to the Oscars. Sure, there are grumblings about closed-door fairness and entrant fees. But that doesn’t take away from the wrist-worn stars of the show. And this year, the standard […]

Visit GPHG 2023: Our Top Category Winners — Surprising Results Or Predictable Splendor? to read the full article.

There’s a new wind blowing at Audemars Piguet. Well, it’s about to start blowing, anyway. On January 1st, 2024, Ilaria Resta, who already joined the brand last August, will assume her role as Audemars Piguet’s chief executive officer. She will take over from long-time CEO François-Henry Bennahmias after his 30-year tenure at the Le Brassus-based […]

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From November 16th to 20th, Dubai Watch Week will take place. This event hosted by Ahmed Seddiqi & Sons exists to promote horology in the best way possible. Over 60 watch brands are participating this year, including Rolex, Audemars Piguet, Breitling, F.P.Journe, Czapek, Grand Seiko, H. Moser, Hublot, MB&F, Oris, Tudor, Trilobe, Ulysse Nardin, and […]

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Welcome to the 43rd episode of Fratello Talks. Today, we are feeling retrospective, so we decided to look back at some highlights released throughout this year so far. You join RJ, Lex, and Nacho, who will run through what, to them, are the best watches of 2023. Each has been tasked with picking their five […]

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Perhaps you have noticed that some of the most famous luxury fashion brands have a very sleek and almost minimalist logo nowadays. You might also know what the classic Yves Saint Laurent logo looks like. There was the vertical monogram of Y, S, and L designed by Cassandre, one of the most influential poster artists […]

Visit Luxury Brand Logos Losing Their Charm — From A Unique Look To A Standard Combination Of Letters to read the full article.

With the Rijksmuseum and Van Gogh Museum on one side and the most luxurious shopping street in Amsterdam on the other, the new AP House location in the Museum Quarter is the perfect spot to pause and gaze at some Audemars Piguet watches. AP House Amsterdam welcomes you! Last week, Audemars Piguet invited us to […]

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What better way to celebrate your 20th anniversary or birthday than by buying yourself a new watch? In the case of Chrono24 turning 20, the company decided to mark the occasion by launching the first luxury watch market index founded on real transaction data. Today, Chrono24 launches ChronoPulse. With two decades of historical analysis under […]

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Don’t take this article too seriously. It’s the result of a wacky brainstorm at Fratello HQ, a wild conversation sparked by the release of a Fortis watch last week. Yes, you guessed it — the N-42 Novonaut Chronograph. I have a young-classic B-42 Official Cosmonauts Chronograph in my modest collection, and the new Novonaut very […]

Visit Debatable Watch Names — The Bad, The Worse, And The Cringey to read the full article.