Welcome to the realm of watch science fiction. This story could also bear the title “2023: A Watch Odyssey” because it will wander into a space that exists only in the creator’s imagination. The world described in this article is a nonexistent realm. It’s a what-if world that eschews plausibility. But since we experience a […]

Visit What Would The Watch Industry Look Like If It Didn’t Have To Turn A Profit? to read the full article.

If you can afford a Rolex, you want a Rolex. Okay, this statement is not entirely true, but it is an undeniable fact that almost everybody wants a Rolex. “The Crown” is by far the most popular luxury watch brand that the world has ever known. The unavailability of a large portion of Rolex models […]

Visit Rolex Market Availability Will Hurt Breitling, IWC, Grand Seiko, And Sister Brand Tudor to read the full article.

Welcome to the 43rd episode of Fratello Talks. Today, we are feeling retrospective, so we decided to look back at some highlights released throughout this year so far. You join RJ, Lex, and Nacho, who will run through what, to them, are the best watches of 2023. Each has been tasked with picking their five […]

Visit Fratello Talks: The Best Watches Of 2023 to read the full article.

It is a spring morning (April 1st, 1944, to be precise), and members of a US Air Force bombing squadron have set their sights on what they believe is their target — the German town of Ludwigshafen am Rhein near Mannheim. Unknown disaster looms for the Swiss town of Schaffhausen… The group of 15 from […]

Visit An IWC Manufacture Visit 80 Years In The Making to read the full article.

What better way to celebrate your 20th anniversary or birthday than by buying yourself a new watch? In the case of Chrono24 turning 20, the company decided to mark the occasion by launching the first luxury watch market index founded on real transaction data. Today, Chrono24 launches ChronoPulse. With two decades of historical analysis under […]

Visit Chrono24 Launches ChronoPulse: The First Luxury Watch Market Index Founded On Real Transaction Data to read the full article.

Allow me to start with a bit of advice. If I were to spend €5K on my first-ever luxury watch, I would want a familiar name on the dial. For your first big horological purchase, you’ll want a confidence-inspiring name. Once you have familiarized yourself with the world of watches and become more experienced, knowledgeable, […]

Visit Fratello Favorites: The Best Watches Under €5,000 — Lex’s Picks From Longines, Grand Seiko, And Cartier to read the full article.

Welcome to another episode of Fratello On Air. This week, we discuss time-only watches from the ’40s and ’50s. It’s a subject that Balazs knows well, and Mike is keen to pick his brain on it. This is a slightly different topic for us, so don’t expect the usual brands to surface. We hope you […]

Visit Fratello On Air: Discussing Time-Only Watches From The ’40s And ’50s to read the full article.

Welcome to another episode of Fratello On Air. This time, we talk about alternatives for three of the most popular watches in existence — the Submariner, Speedmaster, and Calatrava. These watches aren’t one-for-one options but are either meant to give off similar feelings or serve a similar purpose. Enjoy the ride! Sometimes it’s difficult to […]

Visit Fratello On Air: Stand-Ins For The Submariner, Speedmaster, And Calatrava to read the full article.

You can start your Monday morning with all kinds of coffee — and all kinds of watches, for that matter. Do you prefer a powerful espresso, a strong but creamy flat white, or a chilled Frappuccino? Luckily, there’s a watch out there to match each drink. First is a unique Panerai Radiomir Guido Panerai & […]

Visit A Flat White, Espresso, Or Frappuccino On Monday Morning? — Choose Between TAG Heuer, Panerai, And IWC Watch Blends to read the full article.

Many people dream of owning a Porsche or Ferrari, and I did too as a kid. But for many years now, it has been the G-Class (or G-Wagon) that I consider my absolute dream car. It doesn’t have to be a Mercedes-AMG G 63 (AMG); I will also settle for a G 500. But the […]

Visit The New IWC Big Pilot’s Watch AMG G 63 — How Come I Love The Car But Not This Watch? to read the full article.