Yes! Here’s a challenge that’s right up my alley! You see, in our last budget-related series, the rule was that we could only highlight one pre-owned watch. Man, what a bummer… I don’t know about you, but as a diehard secondhand shopper, I rarely feel passionate about new watches between €3K and €5K these days. […]

Visit Building The Perfect Watch Collection With €25,000 — Brandon’s Picks From Tudor, Parmigiani, Breitling, And More to read the full article.

Welcome to the realm of watch science fiction. This story could also bear the title “2023: A Watch Odyssey” because it will wander into a space that exists only in the creator’s imagination. The world described in this article is a nonexistent realm. It’s a what-if world that eschews plausibility. But since we experience a […]

Visit What Would The Watch Industry Look Like If It Didn’t Have To Turn A Profit? to read the full article.

If you can afford a Rolex, you want a Rolex. Okay, this statement is not entirely true, but it is an undeniable fact that almost everybody wants a Rolex. “The Crown” is by far the most popular luxury watch brand that the world has ever known. The unavailability of a large portion of Rolex models […]

Visit Rolex Market Availability Will Hurt Breitling, IWC, Grand Seiko, And Sister Brand Tudor to read the full article.

For today’s edition of Pre-Owned Spotlight, I am going back to my vintage roots. You can take the watch geek out of the vintage boutique, but you cannot take the vintage boutique out of the watch geek. That doesn’t sound quite right, but you catch my drift. I have decided to track down some vintage […]

Visit Pre-Owned Spotlight: Seriously Rare Vintage Chronographs to read the full article.

From November 16th to 20th, Dubai Watch Week will take place. This event hosted by Ahmed Seddiqi & Sons exists to promote horology in the best way possible. Over 60 watch brands are participating this year, including Rolex, Audemars Piguet, Breitling, F.P.Journe, Czapek, Grand Seiko, H. Moser, Hublot, MB&F, Oris, Tudor, Trilobe, Ulysse Nardin, and […]

Visit Dubai Watch Week 2023 Is Around The Corner — And Everyone Is Welcome! to read the full article.

One day ahead of the global launch of the revamped Breitling Avenger, Georges Kern, Breitling’s CEO since 2017, appeared on my smartphone screen to talk about the new watches. The first question I had for him was the simplest of the lot: which new Avenger model are you wearing today? Well, he didn’t have to […]

Visit Introducing: The Revamped Breitling Avenger — Taking Off With The Avenger B01 Chronograph 44 Leading The Way to read the full article.

What better way to celebrate your 20th anniversary or birthday than by buying yourself a new watch? In the case of Chrono24 turning 20, the company decided to mark the occasion by launching the first luxury watch market index founded on real transaction data. Today, Chrono24 launches ChronoPulse. With two decades of historical analysis under […]

Visit Chrono24 Launches ChronoPulse: The First Luxury Watch Market Index Founded On Real Transaction Data to read the full article.

This must sound familiar: you’ve decided to splurge on a new watch, and the salesperson is putting it inside its enormous, fancy-looking box. It makes the watch look like it’s worth even more than it already is, and it kind of feels nice to carry the weighty thing out of the shop. But then you […]

Visit Watch Packaging: Does It Matter? Talking About Boxes — The Good, The Bad, And The Future to read the full article.

Welcome to another episode of Fratello On Air where we discuss our recent picks of the best watches under €5,000. We apologize for the late publishing of this week’s episode, but travel is back in season. Get ready for another candid episode with our usual pre-topic banter! Recently, Balazs and I contributed to a running […]

Visit Fratello On Air: Discussing Our Picks Under €5,000 And How The Industry Has Changed to read the full article.

Today, we bring news of a truly attractive timepiece with the release of the TAG Heuer Carrera Chronograph. The somewhat plainly named watch is anything but boring, though. After all, it’s made of one of our favorite materials — gold! The watch is meant to put a cap on the 60th anniversary of the seminal […]

Visit Introducing: The TAG Heuer Carrera Chronograph In 18K Gold to read the full article.