Most watch brands nowadays are part of a conglomerate. Luxury groups such as LVMH, Swatch Group, and Richemont own many of the traditional watch brands. But what about microbrand groups? Chasing economies of scale is equally beneficial for small brands. Huddling together can provide much greater striking power. So will we see more microbrand groups […]

Visit Watch Industry Talk: Will We See More Microbrand Groups In The Future? to read the full article.

Another Friday, another Top 5! After two movie-related lists, it’s time to return to watches—skin divers, to be precise. We have seen some tremendous modern skin-diver-inspired watches come out lately. With a history dating back to the 1950s, the skin divers are a style of watch with plenty of history. On top of that, their […]

Visit Fratello’s Top 5 Cool Skin Divers That Are Available Today—Our Picks From Seiko, Aquastar, Zodiac, And More to read the full article.

When Nacho first told me about this challenge, I thought it would be an easy one. There are so many watches in the sub-€3,000 price range. But of course, you don’t want to overlap too much with the Fratello Favorites we’ve published at a lower price point. And, as it’s a challenge with a twist, […]

Visit Fratello Favorites: The Best Watches Under €3,000 — Daan’s Picks From Oris, Airain, SpaceOne, And More to read the full article.

Welcome to another edition of Pre-Owned Spotlight. This week, we focus on a genre that has become very popular with new watch buyers, but we’ll use the opportunity to go back in time. We’ll take a look at several vintage skin divers that are available for sale, and while prices have increased over the years, […]

Visit Pre-Owned Spotlight: Mike Shops For Vintage Skin Divers to read the full article.

It is no secret that we are fans of the Airain brand here at Fratello. Sure, there is some home-team sentiment at play here, but Airain’s CEO Tom van Wijlick has a sharp focus on creating some amazing watches. That’s why we love what he does. The Airain Type 20 has grown into a fan […]

Visit Airain Unveils The Long-Awaited Prototypes For Its Sous-Marine Re-Edition to read the full article.

We’re still in the relatively early stages of 2023, and that means the best is yet to come. With Watches and Wonders right around the corner, the big brands will unveil their new watches for 2023 in a couple of weeks. But at least as exciting are the watches of the smaller independent brands, or […]

Visit The Best Microbrands To Keep An Eye On In 2023 — Baltic, Straum, Airain, Serica, And More to read the full article.

The Quartz Crisis was a difficult time for the watch industry. The advent of quartz watches led to a significant upheaval of the established order. I’m certain that we are all well-versed in the story and chain of events that led to the demise of many well-known watch brands of the time. One such brand […]

Visit Airain Drops Two Handsome New Type 20 Re-Editions For Pre-Order to read the full article.

Could we be entering a new phase of retro love? I don’t know about you, but these days I’m feeling somewhat desensitized to the coolness of 1960s dive watches. We all love their aesthetics, and they’re a surefire way to start a new microbrand as long as you get the basics right, but are they […]

Visit Vintage Inspiration In Watches: Are The ’40s And ’50s Replacing The ’60s? — The Best Examples From Longines, Omega, Airain, And More to read the full article.

As we come to the end of 2022, we can conclude that it has been a year of many great watch releases. We can also say that limited and special editions are still very much a thing. They have become incredibly popular in the watch industry and are often linked to low production numbers. When […]

Visit The Best Special Editions Of 2022 — Our Top 10 Picks From Zenith, Grand Seiko, Omega, And More to read the full article.

Summer is in full swing, and by now, most people have selected their favorite summer watches to take with them on holidays. But after the summer is over, you might want to think about a new timepiece to add to your collection. What about a new chronograph? You know that we collectively love chronographs here […]

Visit The Best Recently Released Chronograph Watches — Top 10 From IWC, Longines, Zenith, And More to read the full article.